I've had a long-standing issue with EDM music videos: so many of them are poor. They either have no narrative (and are boring), or are flat-out weird.
My pick for writing music this week is the fantastic electronica group Years & Years, and I wish I could tell you that they are different–that this group has nailed the recipe for the awesome dance music video–but alas, I find their videos somewhat difficult to fathom also. However, I am currently obsessed with their hit track, Meteorite. I've linked the Youtube video here:
Olly Alexander is so adorable, however, it's hard to hold the videos against him. He's also become something of an icon for gay youth in Britain. He recently partnered with the BBC on a film entitled, “Olly Alexander: Growing Up Gay,” in an effort to explore why young gay people are more likely to suffer mental health problems growing up.
Years & Years had a big hit in 2015 in their song, “King.” I was obsessed with this one, too! You'll see what I mean about the somewhat avant-garde (or perhaps just strange?) music videos:
I read in one interview that the dancers in white are a popular theme, and that Alexander is very deliberate in his thematic choices, so…perhaps I will just try to hang in there and remain open to his creativity. But if the next video features more dancers in white…I don't know. I might not be avant-garde enough for y'all. But I love your music, guys!