So here I am.
But first, let me quote from his wonderful podcast, Akimbo, 5 June 2018:
…to have a blog because of the discipline it gives you, to know that you're going to write something tomorrow, something that might not be read by many people, it doesn't matter, it'll be read by you.
And that if you can build that up, ten at a time, twenty at a time, a month at a time, day by day, you will begin to think more clearly. You will make predictions, you will make assertions, you will make connections. And there they will be, in type, for you to look at, a month or a year later.
This practice of sharing your ideas to people who will then choose, or not choose, to share them, helps us get out of our own head, because it's no longer the narrative inside. It's the narrative outside, the narrative that you've typed up that you've cared enough to share.
If we're going to change the culture, we're going to have to figure out how to bypass the generic Google search and instead reach a few, the smallest viable audience, the group of people we seek to serve, to connect those people with each other and with our ideas in such a way that we become the specific, not the generic.
Because if you are specific enough, and generous enough, and consistent enough, it's worth the journey.
Wow, right?
Wanna join me? Start a blog and commit to saying something every day, with the goal of getting better.